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 AAA Pathfinders Interview (Sept. 24, 2021)

狮城有约 | 虚实新维度:虚拟网红现象 (Sept. 07, 2021)

 LIVE - Frontline Connects S2: the Good, the Bad and the Ugly (July 16, 2021)

狮城有约 | 十分访谈:虚拟网红 (April 08, 2021)

 

Interview with MediaCorp Channel 8 (2022, June 6). 狮城有约 | 玩转新潮:银发族短视频热潮 (granfluencers on TikTok). https://www.8world.com/stories/hello-singapore/new-trends-senior-citizens-in-social-media-1828426

 

Interview with Deutsche Welle (2021, Nov. 5). Why does influencer marketing work? https://www.dw.com/en/why-does-influencer-marketing-work/av-59731632

 

Interview with MediaCorp Channel 8 (2021, Oct. 22). 焦点 | “老外”网红在中国闯出一片天.https://www.8world.com/stories/focus/foreigner-influencers-in-china-1624486

 

Live Interview with MediaCorp CAPITAL 958 (2021, Oct. 8). 城市频道| 城市早点名. https://fb.watch/8vE9KUhYR-/

 

MediaCorp Channel 8 (2021, Sept. 7). 狮城有约 | 虚实新维度:虚拟网红现象 (virtual influencers). https://www.8world.com/stories/hello-singapore/virtual-influencer-phenomenon-1581911

Channel News Asia (2020, July 31). From handmade soap to kombucha: How small businesses get their start on Instagram. https://www.channelnewsasia.com/news/singapore/small-businesses-on-instagram-retailers-shoppers-12957760

 

Forbes (2020, July 30). Is COVID making marketing influencers more influential? https://www.forbes.com/sites/charlesrtaylor/2020/07/30/is-covid-making-marketing-influencers-more-influential/

 

Lianhe ZaoBao (联合早报). (2019, Sept. 19). NTUC and CPF are self-defeating? Their two advertisements being accused of vilifying the elderly. https://www.zaobao.com.sg/news/singapore/story20190919-990211

 

Institute for Public Relations (2018, August 1). Understanding non-profit and for-profit social marketing on social media. https://instituteforpr.org/understanding-non-profit-and-for-profit-social-marketing-on-social-media/

 

Channel News Asia (2018, May 3). Commentary: Live life without having to prove it on social media. https://www.channelnewsasia.com/news/commentary/commentary-live-life-without-having-to-prove-it-on-social-media-10193936

 

Lianhe ZaoBao (联合早报) (2018, Feb. 18, p. 5). Members of the Central Provident Fund (CPF) can check their account balance from personalized videos. http://www.zaobao.com.sg/znews/singapore/story20180218-835906

Forbes (2016, May 29). Alcohol ads on social media encourage drinking (But what’s an alcohol ad on social media?). https://www.forbes.com/sites/daviddisalvo/2016/05/29/alcohol-ads-on-social-media-encourage-drinking-but-whats-an-alcohol-ad-on-social-media/

 

Daily Mail.com (2015, Feb. 9). Facebook really CAN drive you to drink: Researchers find those who comment on alcohol related posts more likely to fancy a tipple.

http://www.dailymail.co.uk/sciencetech/article-2946647/Facebook-really-drive-drink-Researchers-comment-alcohol-related-posts-likely-drink.html

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