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Grants
• AI Singapore grant (PI). Preparing for the Era of AI-powered Synthetic Advertising: Theoretical Development, Practical and Policy Recommendations (2022-2025, S$299,904.80)
• MOE AcRF Tier 1 Thematic Grant (PI). Leveraging Social Media Influencers and Artificial Intelligence for Psychosocial wellbeing Interventions among the Elderly (2022-2025, S$100,000.00)
• Social Science & Humanities Research (SSHR) 2025 Seed grant (PI). (2022-2024, S$20,000.00)
• Social Science & Humanities Research (SSHR) 2025 Seed grant (Co-PI). (2022-2024, S$20,000.00)
• National Medical Research Council (NMRC) (Co-PI). A Longitudinal Assessment of Children’s Advertising Guidelines on Child Food Consumption and Preferences in Singapore. (2022-2025, S$424,800.00)
• The National Social Science Fund of China (Co-PI). The Impact of New Media Use on Subjective Well-being among the Elderly – from the Perspective of Social Support (2021-2026, RMB ¥200,000.00)
• American Academy of Advertising (AAA) Association Research Fellowship (PI).(2021-2022, US$2824.00)
• CoHASS Incentive Scheme (PI). Navigating Online Advertising and Artificial Intelligence (2020-2022, S$3000).
• MOE AcRF Tier 1 Grant (PI). Redefining parasocial relationship in social media marketing and ensuring adequate consumer protection (2019-2022, S$66,640.00).
• American Academy of Advertising (AAA) Association Research Fellowship (PI).(2019-2020, US$2,000.00)
• NTU Start-up Grant (PI) (2017-2020, S$35,000.00).
Awards
• 2023 Highly Commended Paper Award of the International Journal of Advertising (IJA) articles published in 2022
• 2023 Top Faculty Paper Award in the Open Research Competition at the Advertising Division of the Association for Education in Journalism and Mass Communication (AEJMC)
• 2022 Journal of Advertising Best Article Award
• 2022 Top Faculty Paper Award in the Open Research Competition at the Advertising Division of the Association for Education in Journalism and Mass Communication (AEJMC), Detroit, MI
• 2021 Mary Alice Shaver Promising Professor Award, American Academy of Advertising
• 2021 Outstanding Reviewer Award, Journal of Interactive Advertising, American Academy of Advertising
• 2019 Journal of Interactive Advertising Best Article Award (this article is also among the AAA journals' most influential articles in 2019).
• 2016 Mass Communication and Society Article of the Year.
• 2016 Rasmussen Scholarship recipient, Michigan State University.
• 2015 Journal of Interactive Advertising Best Article Award.
• 2015 Outstanding Doctoral Student Award, Department of Advertising & Public Relations, Michigan State University.
• 2014 Top Poster Award at the ComSHER Division of the Association for Education in Journalism and Mass Communication (AEJMC), Montreal, Canada.
• 2014 Marie Louise Gephart Donnell Scholarship recipient, Department of Advertising & Public Relations, Michigan State University
Awards Under Supervision:
• 2022 AEJMC Top Student Paper Award (FYP supervisor), Communication Theory & Methods Division
• 2020 AEJMC Top Student Paper Award (supervisor), LGBTQ Interest Group.
• 2020 Top Research FYP Award (FYP supervisor), WKWSCI, NTU
• 2019 NTU Undergraduate Research Experience on CAmpus (URECA) research (supervisor): 2nd prize for Best poster, 1st prize for peer assessment, & 1st prize for most popular poster of Social Sciences.
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