45. *Zhou, X., Lou, C., & Huang, X. (Conditional accept). When Social Media Gets Political: How Message-Platform Match Affects Consumer Responses to Brand Activism Advertising. Journal of Advertising.

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44. Lou, C., +Zhou, X., & +Xu, Q. (Conditional accept). Social Media Influencers Helping the World? Uncovering their Advantages and Tipping Factors in Cause-Related Marketing. International Journal of Advertising.

 

43. Lou, C., +Goh, Y., Chang, D., +Tan H., +Yap X., & +Zhang X. (Conditional accept). What is brand activism? Explicating consumers’ perceptions of its characteristics, authenticity, and effectiveness. Journal of Interactive Advertising.

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42. Lou, C., Yap, C. N. R., Zhou, X., Lim J. A., Koh, M. T, & Tan, A. (Accepted). Explicating the effects of in- vs. out-group membership and collective action framing on social media activism messages. International Journal of Communication.

 

41. Xie, Q., & Lou, C. (Accepted). I Feel Like Owning It! Exploring the Antecedents of Psychological Ownership and Its Impact on Brand Loyalty in Digital Content Marketing. Journal of Interactive Advertising.

 

40. +Zhou, X., & Lou, C. (2023). Modeling the effects of streamer characteristics and platform affordances in live streaming e-commerce: A mixed-methods approach. Journal of Current Issues & Research in Advertising, https://doi.org/10.1080/10641734.2023.2252036 (+students/supervisees) 

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39. +Zhou, X., Lou, C., & Huang, X. (2023). Transcendent brand activism advertising: Explicating the roles of color and message framing in advertising effectiveness, Journal of Advertising, https://doi.org/10.1080/00913367.2023.2217866 (+students/supervisees)

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38. +Kong, J., & Lou. C. (2023). Do Cultural Orientations Moderate the Effect of Online Review Features on Review Helpfulness? A Case Study of Online Movie Reviews. Journal of Retailing and Consumer Services, https://doi.org/10.1016/j.jretconser.2023.103374 (+students/supervisees)

 

37. Lou, C., +Zhou, X., Huang, X., +Goh, X., +Lee, Y., +Loon, K., & +Por, X. (2023). Flattering me in the right way: Exploring language use and ethnic cues in localized advertising among Singaporean consumers. Journal of Interactive Advertising, doi.org/10.1080/15252019.2022.2163858 (+students/supervisees)

 

36. +Yang, T., Lou, C., & Tandoc, E. C. (2023). Realistic skin vs. Flawless skin: Explicating the appeal of retouch-free advertising among Chinese women. International Journal of Advertising, doi.org/10.1080/02650487.2022.2164835 (+students/supervisees)

 

35. Lou C., +Kiew, S. T., Chen, T., +Lee, T. Y., +Ong, J. E., & +Phua, Z. (2022). Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers. Journal of Advertising, doi.org/10.1080/00913367.2022.2149641 (+students/supervisees)

*Among the finalists for the 2023 Journal of Advertising Best Article Award

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34. Hudders, L., & Lou, C. (2022). The Rosy World of Influencer Marketing? Its Bright and Dark Sides, and Future Research Recommendations. International Journal of Advertising, doi.org/10.1080/02650487.2022.2137318

*International Journal of Advertising’s 40th anniversary special issue. 

 

33. Lou, C., Taylor, C. R., & +Zhou, X. (2022). Influencer marketing on social media: How different social media platforms afford influencer-follower relation and drive advertising effectiveness. Journal of Current Issues & Research in Advertising, doi.org/10.1080/10641734.2022.2124471 (+students/supervisees)

 

32. Lou, C., +Zhou, X., Huang, X., Qiu, C., & Yuan, M. (2022). Fostering consumer engagement during an omnipresent victim crisis: Understanding the role of values in pandemic-themed advertising. International Journal of Advertising, https://doi.org/10.1080/02650487.2022.2111830  (+students/supervisees)

 

31. Kang, H., & Lou, C. (2022). AI Agency vs. Human Agency: Understanding Human-AI Interactions on TikTok and Their Implications on User Experience. Journal of Computer-Mediated Communication, https://doi.org/10.1093/jcmc/zmac014

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30.  Ju, I., & Lou, C. (2022). Does influencer-follower relationship matter? Exploring how relationship norms and influencer-product congruence affect advertising effectiveness across product categories. Journal of Interactive Advertising, doi.org/10.1080/15252019.2022.2087809

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29. Lou, C. (2022). Social media influencers and followers: Theorization of a trans-parasocial relation and Explication of its implications for influencer advertising. Journal of Advertising, 51(1), 4-21. 

*Awarded 2022 Journal of Advertising Best Article of the Year*

*Also part of JA’s 50th anniversary series and a lead article in its volume*

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28. Lou, C., Kang, H., & Tse, C. (2022). Bots vs. Humans: How Schema Congruity, Contingency-based Interactivity, and Sympathy Influence Consumer Perceptions and Patronage Intentions. International Journal of Advertising, 41(4), 655-684.

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27. Hudders, L., Lou, C., & +de Brabandere, M. (2022). Understanding the Impact of Negative Follower Comments on the Persuasiveness of Sponsored Instagram Posts: The Moderating Role of Influencer Response Strategies. International Journal of Advertising, 41(1), 178-204. (+students/supervisees) 

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26. Qiu, H., & Lou, C. (2022). Investigating the role of professional disruption in Chinese journalists’ embrace of public relations: A social identity perspective. Chinese Journal of Communication, 15(1), 54-74. 

 

25. Lou, C., Tandoc Jr., E. C., +Hong, L., +Pong X., +Lye W., +Sng N. (2021). When motivations meet affordances: News consumption on Telegram. Journalism Studies, 22(7), 934-952. (+students/supervisees)

 

24. +Ang, M., +Tan, J. C., & Lou, C. (2021). Navigating Sexual Racism in the Sexual Field: Compensation for and Disavowal of Marginality by Racial Minority Grindr Users in Singapore. Journal of Computer-Mediated Communication, 26(3), 129-147. (+students/supervisees)

 

23. Lou, C., & Tse, C. H. (2021). Which Model Looks Most Like Me? Explicating the impact of Body Image Advertisements on Female Consumer Well-Being and Consumption Behavior across Brand Categories. International Journal of Advertising, 40(4), 602-628.

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22. Lou, C., & Xie, Q. (2021). Something Social, Something Entertaining? How Digital Content Marketing Augments Consumer Experience and Brand Loyalty. International Journal of Advertising, 40(3), 376-402. 

 

21. Alhabash, S., +Kanver, D., Lou, C., Smith, S. W., & Tan, P. N. (2021). Trick or Drink: Offline and Social Media Hierarchical Normative Influences on Halloween Celebration Drinking. Health Communication, 36(14), 1942-1948. (+students/supervisees)

 

20. Yuan, S., & Lou, C. (2020). How social media influencers foster relationships with followers: The roles of source credibility and fairness in parasocial relationship and product interest. Journal of Interactive Advertising, 20(2), 133-147. 

*Among the most influential articles in the 2020 American Academy of Advertising (AAA) journals

 

19. Lou, C., & Alhabash, S. (2020). Alcohol Brands being Socially Responsible on Social Media? When and How Warning Conspicuity and Warning Integration Decrease the Efficacy of Alcohol Brand Posts among Under-Drinking-Age Youth. Journal of Interactive Advertising, 20(2), 148-163. 

 

18. Xie, Q., & Lou, C. (2020). Curating Luxe experiences online? Explicating the mechanisms of luxury content marketing in cultivating brand loyalty. Journal of Interactive Advertising, 20(3), 209-224. 

 

17. Lou, C., Ma, W., & Feng, Y. (2020). A Sponsorship Disclosure is Not Enough? How Advertising Literacy Intervention Affects Consumer Reactions to Sponsored Influencer Posts. Journal of Promotion Management, 27(2), 278-305. 

 

16. Crawford, J., Boyles, J., Hernandez, T., Lou, C., Cheng, H., & Perlmutter D. (2020). Opportunities and challenges: Professional development programming in media & communication education. Journalism and Mass Communication Educator, 75(4), 436-452. 

 

15. Lou, C., Tse, C. H., & Lwin, M. O. (2019). “Average-sized” models do sell, but what about in East Asia? A cross-cultural investigation of US and Singaporean women. Journal of Advertising, 48(5), 512-531. 

 

14. Feng, Y., Xie, Q. & Lou, C. (2019). The key to 360-degree video advertising: An examination of the degree of narrative structure. Journal of Advertising, 48(2), 137-152. 

 

13. Lou, C., & Yuan, S. (2019). Influencer marketing: How message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising, 19(1), 58-73. 

**Awarded Best Article**

*Among the most influential articles in the 2019 American Academy of Advertising (AAA) journals

 

12. Lou, C., Xie, Q., Feng, Y., & Kim, W. (2019). Does Non-hard-sell content really work? Leveraging the value of branded content marketing in brand building. Journal of Product & Brand Management, 28(7), 773-786. 

 

11. Tandoc, E. C., Lou, C., & +Lee, V. (2019). Platform-swinging in a poly (social) media context: How and why users navigate multiple social media platforms. Journal of Computer-Mediated Communication, 24(1), 21-35. (+students/supervisees)

 

10. Lou, C., +Tan, S., & +Chen, X. (2019). Investigating consumer engagement with influencer- vs. brand-promoted ads: The roles of source and disclosure. Journal of Interactive Advertising, 19(3), 169-186.(+students/supervisees)

 

9. Marsoof, A., Lou, C., & Kim, H. (2019). Plain packaging and tobacco trade marks: A constitutional and empirical study from Singapore. European Intellectual Property Review, 9, 555-563. 

 

8. Lou, C., & Kim H. (2019). Fancying the new rich and famous? Explicating the roles of influencer content, credibility, and parental mediation in adolescents’ parasocial relationship, materialism, and purchase intentions. Frontiers in Psychology, 10, 2567. 

 

7. Alhabash, S., Mutairi, N., Lou, C., & Kim, W. (2019). Pathways to virality: Psychophysiological responses preceding likes, shares, comments, and status updates on Facebook. Media Psychology, 22(2), 196-216. 

 

6. Lou, C., & Alhabash, S. (2018). Understanding non-profit and for-profit social marketing on social media: The case of anti-texting while driving. Journal of Promotion Management, 24(4), 484-510. 

 

5. Yuan, S., Besley, J. C., & Lou, C. (2018). Does being a jerk work? Examining the effect of aggressive risk communication in the context of science blogs. Journal of Risk Research, 21(4), 502-520. 

 

4. Lou, C., Wagner, C. B., & Cheng, H. (2016). Press nationalism emerges in pollution disaster reporting. Newspaper Research Journal, 37(2), 124-137. 

 

3. Alhabash, S., McAlister, A. R., Kim, W., Lou, C., Cunningham, C., Quilliam, E. T., & Richards, J. I. (2016). Saw it on Facebook, drank it at the bar! Effects of exposure to Facebook alcohol ads on alcohol-related behaviors. Journal of Interactive Advertising, 16(1), 44-58. 

 

2. Alhabash, S., McAlister, A. R., Lou, C., & Hagerstrom, A. (2015). From Clicks to Behaviors: The Mediating Effect of Intentions to Like, Share, and Comment on the Relationship Between Message Evaluations and Offline Behavioral Intentions. Journal of Interactive Advertising, 15(2), 82-96.

**Awarded Best Article**

 

1. Alhabash, S., McAlister, A. R., Quilliam, E. T., Richards, J. I., & Lou, C. (2014). Alcohol's getting a bit more social: When alcohol marketing messages on Facebook increase young adults’ intentions to imbibe. Mass Communication and Society, 18(3), 350-375.

**Awarded Article of the Year**

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Book Chapters & Proceedings

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3. Lou, C., +Tan, H., & +Lim, J. (In press). Being an influencer. In Kanako Taku & Todd K. Shackelford (eds), The Routledge International Handbook of Changes in Human Perceptions and Behaviors. Routledge. (+students/supervisees)

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2. Lou, C., +Chee, T., & +Zhou, X. (2022). Reviewing the Commercial and Social Impact of Social Media Influencers. In José M. Álvarez-Monzoncillo & Guillermo de Haro (eds), The Dynamics of Influencer Marketing: A Multidisciplinary Approach. Routledge. (+students/supervisees)

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1. Cash, S.B., McAlister, A.R., Lou, C. (2016). Presence or Absence of Unit Price Display and Its Influence on Snack Food Choices. In Groza M., Ragland C. (eds), Marketing Challenges in a Turbulent Business Environment. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham.