Associate Editor
• International Journal of Advertising (2022 -- present)
• Journal of Interactive Advertising (2021 -- present)
Editorial Review Board
• Journal of Advertising (2022 -- present)
• Journal of Advertising Research (2022 -- present)
• Journal of Current Issues & Research in Advertising (2021 -- present)
Special Issue Guest Editor
• Lou, C. & Jin, V. (In Progress). Untapped and Understudied Issues in Influencer Advertising. Special issue editor at the Journal of Interactive Advertising, https://think.taylorandfrancis.com/special_issues/untapped-understudied-issues-influencer-advertising/
• Chen, H., Wang, Y., Lou, C., & Lee Y. (In Progress). New Technologies in Advertising Research and Practice. Special issue editor at the Journal of Business Research, https://journals.elsevier.com/journal-of-business-research/call-for-papers/new-technologies-in-advertising-research-and-practice
• Hudders, L., & Lou, C. (2022). Future Trends in Influencer Marketing. Special issue editor at the International Journal of Advertising (submissions closed).
Committee/Board Member
• American Academy of Advertising (AAA) Global and Multicultural Committee Chair (2023-present)
• AEJMC Advertising Division Executive Committee (2022-present)
• International Liaison of Information Systems Division at ICA (2019-2022)
• Asia Pacific Advertising Symposium, NTU Central Secretariat & Controller (2018-2019)
• AEJMC Presidential Task Force on Careers Committee member (2017-2019)
• AEJMC Graduate Student Interest Group (GSIG) division, Assistant Research Chair (2015-2016)
Ad Hoc Reviewer
• Journal of Interactive Marketing
• Journal of Business Research
• Journal of Retailing and Consumer Services
• Journal of Computer-Mediated Communication
• Media Psychology
• Computers in Human Behavior
• Journalism & Mass Communication Quarterly
• Journal of Broadcasting & Electronic Media
• Environmental Communication
• Journal of the Association for Information Science and Technology
• Health Communication
• Journal of Marketing Communications
• Journal of Customer Behaviour
• Journal of Marketing Management
• International Marketing Review
• Journal of Research in Interactive Marketing
• Big Data & Society
• Journal of Organizational Computing and Electronic Commerce
• Chinese Journal of Communication
• Asian Journal of Communication
• Social Media and Society
Conference Paper Reviewer
• ICA conference (2014—present)
• AEJMC conference (2015—present); discussant for Ad Division of 2020
• AAA conference (2019—present)
• AMA Marketing and Public Policy Conference (2018—present)